Marketing & Data Analyst

Marketing & Data Analyst

Location: Borehamwood / Hybrid

Contract: Permanent – Full Time – 37.5 hours per week

Salary: £45,000 - £55,000 per year depending on experience

Reporting to: Chief Marketing Officer

Job Benefits: 33 Days Holiday inclusive of bank holidays | Pension Contributions | Volunteer Day | Group Life Assurance | Cinema Discounts | Online Shopping Discounts | Cycle to work Scheme | Discounted Gym Membership | Virtual GP | Health & Wellbeing Support 24/7 Helplines with access to trained counsellors| Exclusive discounts on our holidays for you, your friends and family | Annual familiarization visit at any of our country houses for you and your family

About the Role:

We are seeking a highly analytical, data‑literate Marketing & Data Analyst to transform data from multiple systems into actionable insights that drive smarter marketing decisions. This role sits at the heart of the marketing function, supporting investment decisions, identifying opportunities to find more customers, and ensuring the business makes the best possible use of data.

The ideal candidate will be comfortable interrogating datasets, applying analytical methods, and producing accessible reporting for stakeholders across the organisation.

The Marketing Data Analysts will focus on analysing marketing performance, identifying trends, creating dashboards, supporting ROI analysis, and generating insights to improve campaign effectiveness.

You will lead the setup of the analysis function recommending and implementing appropriate analytical tools which integrate with existing business reporting tools.  You will also be the key data owner and take responsibility for creating full understanding of our data across all our disparate systems including our CRM, Membership database, booking system and attribution system.

Key Responsibilities:

Data & Insight

• Use data stored across various systems and databases to understand marketing trends and customer behaviour.
• Create ROI analyses for marketing activity and work with teams to maximise return on marketing investment.
• Conduct ad‑hoc business analyses to answer key commercial questions and support strategic marketing decisions.

Data Querying & Analysis

• Interrogate and query data directly where necessary; The role-holder may use SQL, spreadsheets to create their analyses.
• Identify trends, segments, and opportunities to improve customer acquisition, retention, and engagement.

Reporting & Visualisation

• Create clear, accessible reports and dashboards for marketing and leadership teams.
• Develop performance marketing reports, including channel‑level breakdowns and campaign effectiveness insights.

Cross‑Functional Collaboration

• Take a leading role and act as the main point of contact for data queries across the business ensuring alignment between systems.
• Be the key point of contact linking together third party data and analytical systems ensuring that we maximise their value.
• Partner with marketing, commercial, product and digital teams to ensure data is being used effectively to power business decisions.
• Support experiments such as A/B testing when required.

Growth & Opportunity Identification

• Be an integral part of the marketing function, proactively finding opportunities to reach and attract more customers.

What are we looking for?

Essential Skills:

• Strong data literacy and comfort working with datasets from multiple systems.
• Experience using data querying tools (e.g., SQL) and the ability to interrogate detailed datasets.
• Ability to turn complex data into clear insights, reports, and dashboards for non‑technical audiences.
• Excellent organisational skills and strong attention to detail.
• Ability to work independently and collaboratively with multiple teams.

Desirable Skills:

• Experience with marketing analytics tools including marketing platforms, CRM systems and data analysis tools. (Google Analytics preferred but not essential).
• Experience producing performance marketing dashboards and attribution analysis.
• Some statistical or modelling experience helpful but not required.

About HF Holidays:

HF Holidays are a B Corp Certified British heritage brand with over 110 years of experience organising walking holidays in the UK, Europe, and beyond. We’ve been leading the way since 1913 and offer over 260 carefully curated guided and self-guided walking tours on six continents and in 40 destinations worldwide. Run as a co-operative, we put people at the heart of everything we do and are proud to be part of a community with a shared passion for the great outdoors. Friendship, fun, fresh air, and the feelgood factor have always been our guiding principles. Our 500-strong team are based remotely, at our Head Office in Hertfordshire and across our 16 country houses located in some of the UK’s best-loved national parks and National Landscapes.