Our Values

We do the right thing. We act and communicate with honesty, openness and integrity. We encourage constructive discussion and challenge ourselves to find the best solutions. Everyone is treated fairly and feels respected and valued.

Working together we achieve more. We put people at the heart of what we do. Our teams have a common sense of purpose and a shared vision. We communicate and operate sharing best practice, skills, information and ideas.

Our standards are exceptional because we care. We value our heritage and continue to be enthusiastic about evolving our holidays to meet the changing aspirations of our guests. We walk in other shoes to find the best way to deliver on expectations. We all have a part to play in delivering exceptional service, both to HF Holidays and all our external guests and connections.

We take responsibility to make things happen. We empower our people to make decisions, and we have clear responsibilities. We deliver what is expected of us and we take personal accountability for seeing things through.

We love what we do, and we do what we love. We inspire people to travel and walk the world and we are passionate about the great outdoors. We create an environment where working or volunteering for us is a fun and rewarding experience. We embrace new opportunities and celebrate success.